The Truth About Organic Skin Care (Gunilla of Sweden®-LEROSETT®-Official Website)

What Are the Facts Concerning
Organic Skin Care Products?

Virtually every brand using the term organic does so for marketing
reasons, there are very few genuine organic skin care companies.

Why? There is simply not enough organically grown "oil-free" botanical ingredients to go around, you have to grow your own.
That's why most products are not really organic, they're water based.

Besides it's only hydroponically grown "oil free" organic ingredients that have the nutrient levels required for truly effective organic skin care with zero environmental damage.

What does the dictionary say about organic?

Relating or belonging to the class of chemical compounds having a carbon basis; "hydrocarbons are organic compounds."
Noting or pertaining to a class of chemical compounds that formerly comprised only those existing in or derived from plants or animals, but that now includes all other compounds of carbon.

What does it mean?

This means that most anything made of carbon can be considered organic and carbon is the basis of all known life including you. The term organic is so misused it could almost mean anything. In the 80s and 90s the same problem occurred with the term natural, but it turns out that everything more or less can be considered natural and again anything can be considered organic. So when a product says made from "100% natural origin" so is gasoline! What's really important is how much of a product is made of "effective" organic content. Oil and cocoa butter can be very organic, safe and great for a massage but oils are notoriously comedogenic, meaning they clog the pores on your face and you don't want that especially if you already have acne or oily skin.

There are effectively only three base components in natural or organic skin care, water, oil and Aloe, you already know about the oil. Water is OK, it doesn't hurt anything, but water doesn't really help anything either "skin doesn't absorb water" and products based on water shouldn't cost over $15, they often do and that's a problem.

Then there is simply the best thing you can put on your skin and that's Aloe, some brands use it, most of those brands use less than 10% Aloe, Aloe must be the 1st ingredient for Aloe to be effective. Few people know there is a component of Aloe called Aloin, in 2002 the FDA ruled it must be removed from all Aloe because Aloin is an unsafe laxative. However, when removing Aloin from Aloe many of the nutrients are also removed. Only Gunilla of Sweden's® proprietary methods remove Aloin without removing nutrients, but we go two steps further. Only Gunilla of Sweden® grows hydro-organic aloe in huge greenhouses, this is the most nutrient rich aloe there is and hydroponics is the safest "environmentally" of all growing methods and then we use this same nutrient rich "hydroponic" aloe as the base component in all our High-Content Organic™ products.

The hydro-organic "hydroponic" method of growing plants is difficult and takes a large investment but it is the only real option when true potency and high nutrient content is paramount. For example the medical marijuana used in many states like California for cancer patients needs to be as potent as possible and these plants are therefore grown hydroponically. Gunilla of Sweden® is the first and only skin care company to base all their products on hydroponically grown botanical ingredients such as hydroponic aloe, you will immediately notice the difference.

Misinformation and water based products

Misinformation is common in the organic skin care industry and there are dozens of ways to define the term "organic". Find out how a brand defines organic, is it by organic content, maybe they have no preservatives, no drugs or no chemicals and what kind of chemicals or drugs, organic, synthetic or natural? Do they tell you the total organic percentage, not including water, if not, why not? If there are no preservatives what prevents the product from going bad, or is it just oil? Estheticians, dermatologists and skin care professionals are not easily fooled, if a product really works they will use that product in their spas or clinics like they do with Gunilla of Sweden®.

Since there is no government control over organic skin care and the term "organic" can be defined in a dozen ways you really have to know who to trust. If a brand has only a few products and is not used or sold by spas or medical clinics you are most likely buying water or oil based products from a "at home operation" or a marketing company that will sell anything to make a buck, like onion choppers and blankets with arms. Your skin deserves real "professional grade" skin care.

Most products are water based and should not be considered organic unless you feel that water is an organic ingredient, we don't. Some brands get around the water issue by using Organic Apple Juice instead, only apple juice is still 98% water. Gunilla of Sweden® products are not based water or oil they're based on 65%-100% full content of fresh hydroponically grown 100% organic "botanical" ingredients. Our ingredients are grown in a climate controlled chemical free environment, all plant roots are submerged in a highly oxygenated and nutrient enriched water solution yielding the most effective of all organic skin care ingredients.

The Advantage of Hydroponics over Soil?

In soil, bacteria have to break down the dirt into the basic elements of nitrogen, phosphorus and potassium as well as trace elements. The hydroponic method uses balanced plant food (the nutrient solution) dissolved directly into oxygenated water so the plant can receive perfect nutrition at all times. Soil is not able to produce as much nutrient per area as the root system is able to take up in hydroponics. Hydroponics takes the desired amount of food directly to the root rather than making plant's roots look for it. Soil loses its nutritional value and is difficult to measure in terms of pH and fertility. The pH and nutritional value of the water is easily measured and maintained, so plants always have enough food.

In a hydroponic system, moisture is present all the time. Soil plays host to many nasty little creatures, while hydroponic growing mediums are inert and sterile making a very hygienic environment for the plant. Soil requires a lot more watering, has a higher occurrence of pests, plants grow slower, need more space and constant maintenance. Hydroponics increases plant growth and yield per area, decreases pests and diseases and the need to water plants.

Imagine FRESH greenhouse grown hydro-organic BASIL compared to dried basil
What would you rather have?
You deserve fresh hydro-organic skin care™.

Laws of chemistry

Active botanical ingredients cannot defy the laws of chemistry. They begin auto-oxidation to some degree when manufactured, so all genuine organic, herbal or botanical products must contain chemical stabilization. Some products have a minimum of preservatives because they're made almost entirely of oil, just like your olive oil at home these products can last a long time. Using oil based products on your body is OK, however, oil is the last thing you want on your face, your facial pores will soak up oil and you don't want that, especially if you have oily skin. The highest level of nutrient are found in genuine high-content organic™ products, these products contain over 65% "oil free" botanical content, these products need an anti-microbial or that much organic plant matter will simply rot before you have a chance to purchase it.

Safe standards make all the difference with organic botanicals

Botanical extracts are much more susceptible to quality variation than synthetic products. In order to be the highest quality, a plant must be healthy and disease free. Plants are effected by harvest time, care during transport, storage, growing conditions of the plant and the method of extraction of active ingredients. Since we grow our plants hydroponically in a temperature controlled greenhouse there are no toxins, no disease issues and we can maintain the most consistent nutrient rich ingredients and products possible.

Extracting the Most Nutrients Possible

Carbon filtering (standard method) eliminates the Aloin that the FDA ruled as an unsafe laxative in 2002, only this filtering removes nutrients as well. Using our proprietary method our hydroponically grown 100% organic aloe is TRUE whole leaf, not a carbon-filtered shell of itself that's void of most the nutrients that the plant originally had. Only Gunilla of Sweden's® proprietary methods remove Aloin without removing nutrients.

What does high-content organic™ mean?

High-content organic™ skin care products are based on 100% organic botanical ingredients, they're not based on water, oil, chemicals or even apple juice.

The Organic Truth
What to look out for with natural, organic and certified organic product claims.
Know the facts...you may be vulnerable to misinformation.

Most brands claiming to be organic are not! Not by a long shot unless you think water is an organic ingredient and most brands claiming to be certified organic are not, at least not by the United States the one that should matter to you. If they are U.S. certified organic notice they are made almost entirely of oil. Oil can be organic, cheap and good for your body, but oil is almost never good for the pores on your face. Many brands today are being certified organic in countries other than the US. Why? Because the US standards are to high, the goal is not good organic skin care the goal is the certification to increase sales.
To be USDA organic a product must be 95% organic, some have gotten around this problem by replacing water with organic apple juice. This may qualify as USDA Organic but does not qualify as effective skin care because apple juice is still 97% water. Only Hydroponically grown Aloe vera as the main ingredient can qualify as truly proven effective organic skin care.
It's common for a product to say 99% Natural and Certified Organic Ingredients, this does not always mean that 99% of the product is natural. It means that the ingredients are natural, so if only 1% of the product is organic, then the statement is true, but very misleading. If a brand states they use natural ingredients they usually do, just less than 20%, especially if the main ingredient is water.
It's also common for natural products to be oil based, since oil doesn't go bad "like olive oil" there is no need to add antimicrobial elements to the product. There is only one problem, oil based skin care is not effective and oil is not good for the skin on your face, oil clog's your pores, especially if you already have oily skin. Some oil can be good when used as an essential oil as a small percentage of the product or non comedogenic oils like Jojoba oils, but that's about it. Do not use products on your face that are based on oils, especially Cocoa, Linseed, Oleic, Olive, Peach kernel, Almond, Castor, Avocado, Mineral, Mink, Peanut, Sesame or Sunflower.
Look out for brands that don't tell you the percentage of organic ingredients they contain or how much of the product is really just water or oil. A products ingredients must be listed in order of quantity, if the first ingredient is water or oil then over 60% of the product, at a minimum is made of water or oil.
100% Natural origin? Does natural automatically mean good for your skin? No, sulfuric acid is 100% natural. What about 100% natural origin? Well, gasoline is from 100% natural origins. The origin of everything is effectively natural, everything at one time came from nature, therefore everything is of 100% natural origin.
Concentrated or not concentrated? Frozen concentrated orange juice is concentrated because you need to add water. If a skin care product claims to be concentrated yet the main ingredient is water then that product is really diluted, not concentrated.

Why Gunilla of Sweden®?
The vast majority of skin care products are water based with 5%-10% active ingredients, but these active ingredients are distributed onto your skin using mostly water that brings nothing to your skin. We distribute all natural and organic active ingredients like collagen, revitalin, elastin etc using our exclusive hydroponically grown botanicals instead of water.

This means that over 65% of the entire content of each product is pure "oil free" nutrients. Even before the intended active ingredients come into play your skin has already received all 8 essential amino acids, and 11 secondary amino acids from our hydroponically grown aloe and over 100 vitamins like A, B, B2, B6, B12, C and 20 mineral co factors namely calcium, iron, magnesium and potassium. Plus 20-30 unique antioxidants like tocopherols, superoxide dismutase and flavonoid compounds that promote the natural self-repair mechanisms needed to heal long-term skin damage.

Particularly effective in fighting acne our exclusive hydroponic aloe base component contains multiple anti inflammatory effects superior to those of 1% hydrocortisone with multiple pain killing and anti microbial or antiseptic agents like lupeol and phenol that minimize the side effects of acne like redness, swelling and pain. These advantages in skin care are only possible when you replace the base components of water, oil or alcohol with fresh hydroponically grown 100% organic botanical ingredients. Over 10,000 dermatologists, estheticians and skin care professionals have trusted in Gunilla of Sweden® High-Content Organic™ skin care products for over two decades.

Gunilla of Sweden® is the only hydro-organic skin care company ~We only use our exclusive 100% organic "hydroponically grown" aloe as our base component, never water or oil!

New Hydro Organic Plant Growth
Roots submerged in highly oxygenated, nutrient enriched water within a temperature and humidity controlled toxin free greenhouse environment.

Hydro Organic Nutrient Control System: Nitrogen, phosphorus, potassium, salts and trace elements create the most consistent, nutrient rich and disease free organic ingredients.

Ready to harvest 100% hydro organic adult aloe plants.