What Are the "Real" Facts Concerning
Organic Skin Care Products?

Virtually every skin care brand using the term organic does so for marketing
reasons, there are very few genuine organic skin care companies.

Why? There is simply not enough organically grown "oil-free" botanical ingredients to go around, you have to grow your own.
That's why most products are not really organic, they're water based.

Besides it's only hydroponically grown "oil free" organic ingredients that have the nutrient levels required for truly effective organic skin care with zero environmental damage and you must base the products on those ingredients, not water or oil.

What does the dictionary say about organic?

• Relating or belonging to the class of chemical compounds having a carbon basis; "hydrocarbons are organic compounds."
• Noting or pertaining to a class of chemical compounds that formerly comprised only those existing in or derived from plants or animals, but that now includes all other compounds of carbon.


• For Example: Water has no carbon, therefore, water is not organic but water is natural and that's why you never buy a bottle of water that says 100% organic water it says all natural spring water.
  -Organic Chemistry-The study of chemicals that contain carbon~therefor there are organic chemicals
  -Inorganic Chemistry-The study of chemicals that do NOT contain carbon~There are also non-organic chemicals

What does it mean?

This means that most anything made of carbon can be considered organic and carbon is the basis of all known life including you. The term organic is so misused it could mean almost anything. In the 80s and 90s the same problem occurred with the term natural, but soon people realized that everything, more or less, can be considered natural and again anything can be considered organic. So when a product says made from "100% natural origin" understand that gasoline can also fit this description.

Whats really important?

What's really important is how much of a product is made of "effective" organic content, effective for the skin on your face, not the skin on your hands or feet, it's not the same kind on skin, notice you never get acne on the back of your hand. Oil and cocoa butter can be very organic, safe and great for a massage but oils are notoriously comedogenic, meaning oil will clog the pores on your face and you don't want that especially if you already have acne or oily skin.

What brands don't mention and don't want you to consider?

Skin care brands will "notoriously" emphasize the positives and minimize the negatives as much as possible. They emphasizing herbal extracts or collagen for example or in anti aging products they'll tout peptides and other ingredients as active, they'll also emphasize what it doesn't contain like no harsh chemicals. What they won't tell you and don't want you to consider is how much of the entire product is made of inactive ingredients.

Almost all the products you have used in the past only contain between 2% and 10% active content, this means that over 90% of the entire product does absolutely nothing for your skin. The other 90% is fillers, "like water or oil" emulsifiers and preservatives.

At Gunilla of Sweden® every product we make contains a minimum of 75% active content that has a positive effect on your skin. That's 8-10 times the active content of most skin care products and that is what makes Gunilla of Sweden® products many times more effective.

What is natural and organic skin care really made from?

There are effectively only three base components in natural or organic skin care, water, oil and Aloe Vera. About 90% of all these products are made from water about 9% is made from oil and about 1% is made from Aloe. What makes all the difference is how much of a product is made of "effective" organic content. Most oils and products like cocoa butter can be very organic and great for a massage, but they also are comedogenic. Oil based products can be effective for hands and feet, but not for the skin on your face. Then there is water. Water doesn't hurt anything, but water doesn't really help anything either. Water is a filler ingredient, it does very little if nothing and skin care products based on water most likely won't do very much either. Your skin is naturally water proof and won't absorb water.

Then there is simply the best thing you can put on your skin and that's Aloe, some brands use it, most of those brands use less than 10% Aloe, a botanical ingredient like Aloe must be 1st on the ingredient list to have any real positive effect. Real concentrated Aloe is difficult to obtain and far to expensive to use as a base component in mass produced skin care products. Most people have used products with Aloe in them, but very few have ever used a product that is based on Aloe, especially hydroponically grown "super" Aloe like the kind that is found in all Gunilla of Sweden® products.

How to read an ingredient label, properly.

What most people do is they look for bad ingredients, but they tend to ignore good ingredients. For example notice the ingredient list below it is all natural and it contain no chemicals at all. Do you think this is a good all natural product to buy?

Here are the ingredients: Water (Aqua), Cocoa butter, Aloe vera, Fragrance (Parfum), Chamomile, Simmondsia Chinensis (Jojoba) Oil*

And here are the facts

• 70% Water-Not active, used as filler, does nothing.
• 15% Cocoa butter-Very comedogenic, clogs pores and should never be used on facial skin.
• 5% Aloe Vera-Active ingredient, healthy and very effective, but 5% Aloe will have no effect at all, especially plain Aloe.
• 5% Fragrance-This can be anything, usually comedogenic oil.
• 2.5% Chamomile- Rejuvenating and relaxing, a good ingredient
• 2.5% Jojoba oil soothing, chemically close to the oil in human skin, a good ingredient.

Although this example is all natural, safe and contains no chemicals it also contains less than 10% active ingredients, meaning that 90% of this product does nothing for your skin. This example is meant to show that there is more to look for than just ingredients you don't want, you need to look for ingredients that are active or will have a positive effect on your skin.

Gunilla of Sweden® products contain the highest active ingredient content there is with a minimum of 70% "10 times the average" active ingredients, we can do this because we don't base our products on pore clogging oils or water.

Does organic skin care make a real difference?

Yes, but the product must be nutrient based. Your skin is the largest organ you have and like any organ skin needs nutrients. For real results your skin care products must be based on nutrients. Only Gunilla of Sweden® uses hydroponically grown 100% organic Aloe as the base component in every product.

This means that even before any of the dozens of intended active ingredients are added like natural collagen, peptides, ceramides or alpha hydroxy come into play your skin has already received more than 16 critical amino acids, multiple enzymes and more than 50 vitamins like A, B, B2, B6, B12, C and 20 mineral co factors such as calcium, iron, magnesium and potassium. Plus 20-30 unique antioxidants like tocopherols, superoxide dismutase and flavonoid compounds that promote the natural self-repair mechanisms needed to heal mature and environmentally damaged skin.

The hydro-organic "hydroponic" method of growing plants is difficult and takes a large investment but it is the only real option when true potency and high nutrient content is paramount. For example the medical marijuana used in many states like California for cancer patients needs to be as potent as possible and these plants are therefore grown hydroponically.

Gunilla of Sweden® is the first and only skin care company to base all their products on hydroponically grown botanical ingredients such as hydroponic aloe and all under $40.
You will immediately notice the difference.

How do I know which skin care brands are worth it?

Especially concerning organic skin care products you should always ask to see a list of skin care professionals that use those products on their skin care clients and represent those products at their spa, medial clinic or salon. Skin care professionals won't risk their reputation on any skin care product, especially organic skin care products. If hundreds of skin care professionals with written believable testimonies don't use those products neither should you. Read what skin care professionals say about Gunilla of Sweden® products~Click here~

Over 10, 000 dermatologists, estheticians and skin care professionals have trusted in Gunilla of Sweden&reg for over 23 years. There are many skin care products on the market today but less that 2% of them are actually used by skin care professionals who have their reputations on the line. Gunilla of Sweden® spends years developing each and every product we make and this fact has gained the respect of the professional skin care community and is the reason so many of them choose Gunilla of Sweden® High-Content Organic™ skin care products for their spas, salons and medical clinics.

Misinformation and water based products

Misinformation is common in the organic skin care industry and there are dozens of ways to define the term "organic". Find out how a brand defines organic, is it by organic content, maybe they have no preservatives, no drugs or chemicals and what kind of chemicals or drugs. Are they organic, synthetic or natural? Do they tell you the total organic percentage, not including water, if not, why not? If there are no preservatives what prevents the product from going bad, or is it just oil? Estheticians, dermatologists and skin care professionals are not easily fooled, if a product really works they will use that product in their spas or clinics like they do with Gunilla of Sweden®.

Since there is no government control over organic skin care and the term "organic" can be defined in a dozen ways you really have to know who to trust. If a brand has only a few products and is not used or sold by spas or medical clinics you are most likely buying water or oil based products from a "home operation" or a marketing company that will sell anything to make a buck, like onion choppers and blankets with arms.
Your skin deserves real nutrient based "hydro-organic" skin care.

What are the advantages of growing plants hydroponically over soil?

In soil, bacteria have to break down the dirt into the basic elements of nitrogen, phosphorus and potassium as well as trace elements. The hydroponic method uses balanced plant food (the nutrient solution) dissolved directly into oxygenated water so the plant can receive perfect nutrition at all times. Soil is not able to produce as much nutrient per area as the root system is able to take up in hydroponics. Hydroponics takes the desired amount of food directly to the root rather than making plant's roots look for it. Soil loses its nutritional value and is difficult to measure in terms of pH and fertility. The pH and nutritional value of the water is easily measured and maintained, so plants always have enough food.

In a hydroponic system, moisture is present all the time. Soil plays host to many nasty little creatures, while hydroponic growing mediums are inert and sterile making a very hygienic environment for the plant. Soil requires a lot more watering, has a higher occurrence of pests, plants grow slower, need more space and constant maintenance. Hydroponics increases plant growth and yield per area, decreases pests and diseases and the need to water plants.

Imagine FRESH greenhouse grown hydro-organic BASIL compared to dried basil
What would you rather have?
You deserve fresh hydro-organic skin care™.

Laws of chemistry

Active botanical ingredients cannot defy the laws of chemistry. They begin auto-oxidation to some degree when manufactured, so all genuine organic, herbal or botanical products must contain stabilizers and a antimicrobial or botanically based skin care will rot. Some products have a minimum of preservatives because they're oil based, just like your olive oil at home these products can last a long time. Using oil based products on your body is OK, however, oil is the last thing you want on your face.

Safe standards make all the difference with organic botanicals

Botanical extracts are much more susceptible to quality variation than synthetic products. In order to be the highest quality, a plant must be healthy and disease free. Plants are effected by harvest time, care during transport, storage, growing conditions of the plant and the method of extraction of active ingredients. Since we grow our plants hydroponically in a temperature controlled greenhouse there are no toxins, no disease issues and we can maintain the most consistent nutrient rich ingredients and products possible.

Extracting the Most Nutrients Possible

Carbon filtering (standard method) eliminates the Aloin that the FDA ruled as an unsafe laxative in 2002, only this filtering removes nutrients as well. Using our proprietary method our hydroponically grown 100% organic aloe is TRUE whole leaf, not a carbon-filtered shell of itself that's void of most the nutrients that the plant originally had. Only Gunilla of Sweden's® proprietary methods remove Aloin without removing nutrients.

The Organic Truth
What to look out for with natural, organic and certified organic product claims.
Know the facts...you may be vulnerable to misinformation.

• Most brands claiming to be organic are not! Not by a long shot unless you think water is an organic ingredient and most brands claiming to be certified organic are not, at least not by the United States the one that should matter to you. If they are U.S. certified organic notice they are made almost entirely of oil. Oil can be organic, cheap and good for your body, but oil is almost never good for the pores on your face.Many brands today are being certified organic in countries other than the US. Why? Because of easier standards, the goal is not effective content, the goal is the certification to increase sales.
• To be USDA organic a product must be 95% organic, some have gotten around this problem by replacing water with organic apple juice. This may qualify as USDA Organic but does not qualify as effective skin care because apple juice is still 97% water. Only Hydroponically grown Aloe vera when used as the main ingredient can qualify as truly proven and effective organic skin care.
• It's common for a product to say 99% Natural and Certified Organic Ingredients, this does not always mean that 99% of the product is natural. It means that the ingredients are natural, so if only 1% of the product is organic, then the statement is true, but very misleading. If a brand states they use natural ingredients they usually do, just less than 20%, especially if the main ingredient is water.
• It's also common for natural products to be oil based, since oil doesn't go bad "like olive oil" there is no need to add antimicrobial elements to the product. There is only one problem, oil based skin care is not effective and oil is not good for the skin on your face, oil clog's your pores, especially if you already have oily skin. Some oil can be good when used as an essential oil as a very small percentage of the product like lemon oil when used as a last ingredient for aroma or non comedogenic oils like Jojoba oils, but that's about it. Do not use products on your face that are based on oils, especially Cocoa, Linseed, Oleic, Olive, Peach kernel, Almond, Castor, Avocado, Mineral, Mink, Peanut, Sesame or Sunflower.
• Look out for brands that don't tell you the percentage of organic ingredients they contain or how much of the product is really just water or oil. A products ingredients must be listed in order of quantity, if the first ingredient is water or oil then over 60% of the product, at a minimum is usually made of water or oil.
• 100% Natural origin? Does natural automatically mean good for your skin? No, sulfuric acid is 100% natural. What about 100% natural origin? Well, gasoline is from 100% natural origins. The origin of everything is effectively natural, everything at one time came from nature, therefore everything is of 100% natural origin.
• Concentrated or not concentrated? Frozen concentrated orange juice is concentrated because you need to add water. If a skin care product claims to be concentrated yet the main ingredient is water then that product is really diluted, not concentrated.

Gunilla of Sweden® is the only hydro-organic skin care company ~We only use our exclusive 100% organic "hydroponically grown" aloe as our base component, never water or oil!

Look Mom No Dirt!
Extra nutrients go through hydroponic roots growing in water, not soil.

Greenhouse at Night

New Hydro Organic Plant Growth
Roots submerged in highly oxygenated, nutrient enriched water within a temperature and humidity controlled toxin free greenhouse environment.

Hydro Organic Nutrient Control System: Nitrogen, phosphorus, potassium, salts and trace elements create the most consistent, nutrient rich and disease free organic ingredients.

Ready to harvest 100% hydroponically grown organic aloe plants.